Answers about marketing crops

Good marketing takes planning, selling discipline, access to good market information and a good understanding of pricing and delivery alternatives.

A Farmer's Guide to Profitable Planning with Oklahoma State University Extension's Dr. Kim Anderson

Dr. Kim Anderson, a grain marketing specialist with Oklahoma State University Extension, brings decades of expertise to the table in our latest episode of the AgNow Roundup. With a career dedicated to demystifying the complexities of agricultural economics, Dr. Anderson shares insights into the art and science of crop marketing, helping farmers and ranchers turn their hard work into profitable ventures.
In our conversation, we dissect the critical importance of having a solid marketing plan for agricultural products, like the distinction between marketing and selling in the agricultural context and why understanding this difference is key to profitability.
Why a well-structured marketing plan can remove emotion from the selling process, allowing for more rational decision-making.
The unpredictable nature of market prices and the strategies producers can employ to mitigate these uncertainties.
How historical price patterns and dollar-cost averaging can inform smarter selling strategies.
The significance of knowing production costs, yet recognizing the market's indifference to these figures.
Forward contracting as a tool for managing yield and price risk, with practical advice on how to approach it wisely.
The power of discipline and the written word in sticking to a marketing plan, illustrated through personal anecdotes and professional advice.